Telefonica: Managing Global Operations


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BSTA071 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

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Case Length : 12 Pages
Period : 2003
Organization : Telefonica
Pub Date : 2003
Teaching Note : Not Available
Countries : Spain, Europe
Industry : Telecommunications

Abstract:

In 2003, Telefonica, the Spanish telecommunications major, is facing intense pressure from different quarters. In Latin America, one of its strongholds, economic conditions are weak. Telefonica's investments in advanced wireless technologies have not yielded the desired results due to the need for more investments, unproven technology and uncertainty in demand. The case illustrates how a protected government-owned company can be turned into a global player through proactive management and strong leadership. This case also illustrates some of the challenges involved in international expansion.

Contents:

  Page No.
Introduction 1
Background Note 3
Expansion in Latin America 5
Expansion in Europe 7
Future Outlook 10
Exhibits -

Keywords:

Telefonica, Argentina telecommunications, Economic crisis in Argentina, Restructuring, Managing global operations, Spanish telecommunications, Terra Lycos, Juan Villalonga, Alierta, 3G licences, ADSL broadband, Qualcomm, Mobile, Telephony, Telecommunications

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